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Friday, June 5, 2009

EZ BUNDLER with Billy Mays: Infomercial Review

EZ BUNDLER: Infomercial Review

There are a few things you should know about Billy Mays. First, he is not a famous baseball player from yesteryear (That was Willie). Second, he never talks; he always yells. And third, he is the king of the infomercials in the 21st century, much as Ron Popeil (of RONCO and Pocket Fisherman fame) was in the 1970s and 80s.

And so he's back screaming his way through this new commercial for the EZ Bundler. The idea is simple: It takes just a matter of a few seconds to bundle together just about anything that neds bundling. Logs, lumber, newspapers, probably even “the money you could be saving with Geicko.”

But see, Billy Mays is always a bit over the top. For instance, he proudly boasts that EZ Bundler can hold these two cinder blocks without breaking. But why? What exactly is the purpose of using any kind of rope or twine or ties to hold a single block?

And did I mention he yells? A lot! Is anyone really this excited about a new way to tie things together?

Willy tells me he'll sell me this incredible device for just $19.95.

“But wait!” Of course. Don't we always have to wait in these things, since there's always “more”? He'll send me a second one, but only if I order now. So apparently Billy is a psychic and knows when I'm ordering. Because then and only then will he send me the second one.

I'm going to give EZ Bundler a try. I'm a sucker for every kind of tool out there. And besides, my girlfriend said she's buying me one for our anniversary.

Guess what – or WHO – SHE wants to tie up?

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