CARDIO TWISTER: Infomercial Review

There are TV commercials about fitness products for men and there are TV commercials about fitness products for women.

Cardio Twister is meant for both mean and women.....but as this commercial demonstrates, it's hard for a man to "twist" his way to fitness and still look macho. Something just looks positively unmanly in those twisty moes they perform.

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Cardio Twister, by the way, is an outstanding device that my niece uses regularly. It's this thing you step up on and using the handles, you--well, you twist. Great way to shed pounds. But guys--you'll want to use it inside, where you can't be seen. Not like the idiot in this commercial who moved this thing outside right by his swimming pool (Bad idea, not only because his neighbors can watch, but because one wrong twist would throw him in the water).

Still, the infomercial does its best to try to appeal to the guy. It starts with a single male in the front row surrounded by women on both sides. Hey, forget the twisting, this is any man's fantasy, right? Well, except for the fact that the gym where they're twisting looks like a disco straight out of the 1970s. They should twist to the Bee Gees' "Stayin' Alive," and the effect would be complete.

One thing I really don't get. At the end of the commercial, they announce that if you "order now," they'll also send you a DVD showing how to twist.

Hmm.....How hard can it be to twist your body back and forth? Why the need for an instructional DVD? And if it's really that hard, what about the poor people who don't "call now," but wait a week? Will they be forever looking at their new Cardio Twister, not knowing how to use it?

It could be a dilemma for eaven the macho-est of macho men.

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